Summary

LG Electronics developed iris recognition technology in 1999 and markets it for security, convenience, privacy enhancement and productivity purposes.?

By 2005, LG was considered a Top 100 global brand, and just a year later, LG recorded a brand growth of 14%. Now the world's largest plasma panel manufacturer, its joint venture, LG.Philips LCD, is a major maker of liquid-crystal displays for TVs.

In 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of 'fat' 3G phones. It now focuses on the design and marketing of phones such as the LG Shine and LG Prada (KE850). As a result, the company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 and is often called the 'New Apple' or 'New Sony' in the industry and online communities. They also sponsor English Premier League club, Fulham FC.